A product is only as strong as the name and face it wears on the shelf. Max Media partnered with Best to build a complete brand identity from the ground up — a new logo, a full brand guideline, a naming system across their entire product line, and everything needed to carry that identity from the store shelf to the shop front. From the gas cooker to the refrigerator, the water cooler to the washing machine, every product — and every space the brand shows up in — now speaks with one clear, consistent voice.
What We Delivered
- Designed and proposed a new logo, approved and adopted as the brand's new identity
- Developed a full brand guideline, including color palette, typography, and usage standards to keep the identity consistent across every application
- Developed a naming system across the full product range — including the Best Gas Cooker, Best Refrigerator, Best Water Cooler, and Best Washing Machine
- Designed the packaging cartons for the full product line, from concept through final print
- Designed and produced shop signage to bring the new identity into retail spaces
- Created branded merchandise, including t-shirts and caps, for staff and promotional use
- Designed the warranty card and product benefits flyer included with every purchase
- Delivered a cohesive brand system — from shop sign to shelf, box to uniform
Project Gallery
Logo design • Brand guideline • Product naming • Packaging design • Shop signage • Branded merchandise • Warranty card & flyer — photography to be added.