A product is only as strong as the name and face it wears on the shelf.
Max Media partnered with Best to build a complete brand identity from the ground up, creating a system that could work consistently across an entire portfolio of home appliances and every physical touchpoint where customers encounter the brand.
The project began with the development of a new Best logo and complete brand guidelines, establishing a clear visual foundation for the brand. From there, Max Media developed a product naming system across the full range, creating consistency between different appliance categories while keeping them connected under one recognizable Best identity.
The identity was then translated into the products themselves and their packaging — from gas cookers and refrigerators to water coolers and washing machines — ensuring that the brand remained recognizable regardless of product type.
Beyond the products, the same visual system was extended into Best’s physical presence, carrying the identity from the store shelf to the shop front. The result was a unified brand system designed to make every product, package, and branded space feel like part of the same family.
What We Delivered
- Developed a complete brand guideline, including color palette, typography, and usage standards to ensure consistency across every application
- Developed a naming system across the full product range, including the Best Gas Cooker, Best Refrigerator, Best Water Cooler, and Best Washing Machine
- Designed the packaging cartons for the full product line, from initial concept through final print
- Designed and produced shop signage, extending the new identity into Best’s retail presence
- Created branded merchandise, including t-shirts and caps, for staff and promotional use
- Designed the warranty card and product benefits flyer included with every purchase
- Delivered a cohesive brand system across every customer touchpoint — from shop sign to shelf, box to uniform
Project Gallery
