Some trophies don’t just get displayed. They get an experience built around them.
For the Coca-Cola FIFA World Cup Trophy Tour at DAL Excellence Center, Max Media was tasked with creating the physical environment around one of football’s most recognizable symbols — the FIFA World Cup Trophy.
The experience was designed around the trophy as the focal point. Max Media designed and built the dedicated trophy tent, including the display stand that presented the trophy itself, while branded corners and large-format banners featuring football players extended the football atmosphere throughout the space.
Every element was developed to work as part of one cohesive event environment — from the central trophy presentation to the surrounding branded touchpoints. The result was an activation that gave the trophy a dedicated setting while bringing Coca-Cola’s association with the World Cup into the physical visitor experience.
Max Media handled the design, production, build, and on-ground execution of the activation at DAL Excellence Center, under DAL Group.
What We Delivered
- Designed and built the dedicated FIFA World Cup Trophy tent
- Designed and produced football-player banners and branded visual elements
- Designed and built the trophy display stand
- Created and built branded corners throughout the event space
- Managed the production, installation, and on-ground execution of the activation
- Delivered the complete physical experience at DAL Excellence Center, under DAL Group
Project Gallery
