"This is our country, this is our tea." That was the idea behind Cofftea's presence at the Khartoum International Fair — a 100-square-meter outdoor space built from concept to execution in a limited timeframe, designed to feel like Sudan itself. Max Media brought together every corner of the country — east, west, north, and south — into a single space, through design, décor, and the people who welcomed visitors in.
What We Delivered
- Developed the creative concept and campaign idea, built around the line "This is our country, this is our tea"
- Designed and built a 100-square-meter outdoor activation space, from concept to execution, within a limited timeframe
- Designed mockups, kiosk branding, and outdoor space branding across the full footprint
- Produced a video wall installation, engineered to work around the challenge of a curved display surface
- Represented Sudan's cultural diversity by decorating the space to reflect regions across the country — east, west, north, and south
- Styled and positioned ushers in traditional cultural dress from across Sudan, bringing the country's diversity into the experience itself
Project Gallery
Booth & kiosk design • Outdoor space branding • Video wall installation • Cultural styling & ushers • Full activation build — photography to be added.