Sometimes the best way to introduce a new food product is simply to let people experience it. For the launch of Doqa, Solar Foods’ instant taamiya mix, Max Media developed the brand’s point-of-sale presence and supported the launch with hands-on product sampling. From retail materials and promotional displays to branded giveaways, the campaign was designed to make Doqa visible at the point of purchase while demonstrating how quick and easy the product was to prepare.
The campaign included testing activations across several locations in Cairo, followed by a live cooking activation at the opening of Al Anfal supermarket, where customers could watch Dogga being prepared and taste freshly made sandwiches for themselves.
What We Delivered
- Designed and produced a complete range of POS materials, including posters, flyers, shelf talkers, and danglers.
- Designed and set up branded promotional tables for retail activations.
- Designed and produced promotional merchandise, including pens, notebooks, caps, aprons, and stickers.
- Conducted product testing activations across several locations in Cairo to introduce Dogga directly to consumers.
- Delivered a live cooking and sampling activation at the Al Anfal supermarket opening.
- Prepared and distributed free Doqa sandwiches, allowing customers to see the preparation process and experience the product firsthand.
- Connected retail visibility, branded materials, and experiential sampling into one coordinated product-launch campaign.
Project Gallery
