Fifty years is a milestone few brands reach — and even fewer get to celebrate the way Signal did. Max Media partnered with Signal to mark the occasion with a nationwide campaign that honored the brand's legacy while putting it back in front of the people who've grown up with it. Outdoor advertising, radio, retail branding, and in-store activations came together to create one consistent, memorable experience — wherever people encountered the brand.
What We Delivered
- Planned and managed a nationwide outdoor advertising campaign across high-traffic locations
- Produced and coordinated radio advertisements broadcast on Khartoum and regional stations
- Designed and implemented retail branding and in-store activations across supermarkets and pharmacies
- Produced campaign materials — posters, shelf talkers, flyers, and point-of-sale branding — that carried the celebration into every store
- Coordinated execution across every touchpoint, so the brand felt consistent no matter where people encountered it
Project Gallery
Outdoor advertising • Retail branding • In-store activations • Campaign materials • Radio campaign visuals — photography to be added.