Fifty years is a milestone few brands reach — and Signal celebrated it by showing up everywhere its customers did. To mark the brand’s 50th anniversary, Max Media delivered a nationwide campaign that brought the celebration across outdoor advertising, radio, retail spaces, supermarkets, and pharmacies.
From large-scale visibility in high-traffic locations to branded touchpoints at the point of purchase, every element carried one consistent anniversary message — celebrating Signal’s legacy while reconnecting the brand with generations of consumers who had grown up with it.
What We Delivered
- Planned and managed a nationwide outdoor advertising campaign across high-traffic locations
- Produced and coordinated radio advertising across Khartoum and regional stations
- Designed and implemented retail branding across supermarkets and pharmacies
- Planned and executed in-store activations that brought the anniversary campaign directly to consumers
- Designed and produced campaign materials, including posters, shelf talkers, flyers, and point-of-sale branding
- Coordinated production and execution across outdoor, radio, retail, and activation touchpoints, maintaining one consistent campaign identity nationwide
Project Gallery
Play the Radio Song 👇🏽
