Sometimes being present matters more than being loud.
As Sudanese citizens returned home through Ashkeit Crossing in Halfa, Sudani wanted to be there to welcome them. As the first company on the ground, the brand had an opportunity to connect with returning citizens at a moment that carried significance beyond a typical commercial activation.
Over eight days, Max Media created and managed Sudani’s presence at the crossing, setting up a complete field activation with branded tents, flags, a promotional table, printed materials, and teams engaging directly with returnees. More than 5,000 branded water bottles were distributed alongside campaign flyers, combining a practical welcome with visible brand presence.
The activation ran daily from the morning until 1 PM before being extended beyond the crossing into Halfa market, where the team continued distributing materials and engaging with the local community.
The campaign also supported Sudani’s commercial objectives, generating sales across new SIM activations, line reactivations, and bill payments. It brought together community engagement and customer acquisition around a simple idea: being present when it mattered most.
What We Delivered
- Established Sudani’s on-ground presence at Ashkeit Crossing, including branded tents, flags, and a promotional table
- Managed the activation for eight days, with teams operating daily from morning until 1 PM
- Distributed campaign flyers and more than 5,000 branded water bottles to returning citizens
- Engaged directly with returnees throughout the activation
- Extended the campaign into Halfa market, continuing the flyer and branded water distribution
- Positioned Sudani as the first company on the ground to welcome returning citizens
- Supported customer acquisition and sales across new SIM activations, line reactivations, and bill payments
Project Gallery
