As citizens returned home through Ashkeit crossing in Halfa, Sudani was there to welcome them — the first company on the ground. Over 8 days, Max Media set up a full field activation at the crossing, from early morning until the noon, before extending the campaign into Halfa market. The result: strong sales across new SIM lines, reactivated lines, and bill payments — built on a simple idea, being present when it mattered most.
What We Delivered
- Set up tents, flags, and a promotional table at Ashkeit crossing to welcome returning citizens
- Distributed flyers and over 5,000 branded water bottles across the 8 day activation
- Staffed the crossing point daily from morning until 1 PM, engaging directly with returnees
- Extended the campaign into Halfa market with continued flyer and branded water bottle distribution
- Positioned Sudani as the first company to welcome and engage with returning citizens
- Drove strong sales results across new SIM activations, reactivated lines, and bill payments
Project Gallery
Field activation • Crossing point branding • Community engagement • Halfa market activation — photography to be added.