Real change starts with understanding how people live, work, and make decisions. Max Media partnered with Solar Foods to introduce solar-powered food drying technology to farming communities across Kassala, with an initiative built around field research, education, and community engagement.
The challenge went beyond creating awareness. The campaign needed to help farmers understand a different approach to food preservation and give them enough confidence to adopt it in practice. Max Media combined research across 11 localities with culturally relevant educational materials, Arabic training content, and on-the-ground awareness sessions to help bridge that gap.
The initiative ultimately helped connect more than 150 farmers with free solar drying services, resulting in over 30 tons of onions being processed and demonstrating how communication could support practical adoption of the technology.
What We Delivered
- Conducted field research across 11 localities in Kassala to understand farmers’ needs, challenges, and existing food-drying practices.
- Used research findings to shape the campaign’s communication and educational approach around the realities of local farming communities.
- Developed culturally relevant educational materials and an Arabic training curriculum to explain the technology and support adoption.
- Planned and delivered awareness and educational sessions for farmers and surrounding communities.
- Designed and produced printed campaign materials and branded educational kits for use during field activities.
- Helped translate awareness into practical participation, enabling more than 150 farmers to access free drying services.
- Supported the processing of over 30 tons of onions through the initiative
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